This policy explains how LastResorty uses cookies and similar technologies on its website, and the choices you have.
What cookies are
Cookies are small text files stored on your device by your browser. Similar technologies include pixels and local storage. Some are needed for the site to work; others help us understand how the site is used or measure our advertising.
How we ask for consent
When you first visit, a banner lets you accept or refuse each category except strictly necessary cookies. Analytics and marketing cookies stay off until you choose to turn them on. You can change your choice at any time using the “Cookie preferences” link in the footer.
Categories we use
Strictly necessary
Needed for the site to work and to remember your cookie choice. They cannot be turned off.
| Name | Purpose | Duration |
|---|---|---|
| cookie_consent | Remembers your cookie choices | 12 months |
| ab_variant | Keeps the same page version during a visit (testing) | 30 days |
Analytics (optional)
Help us understand how visitors use the site so we can improve it. We use Matomo, hosted on our own servers in Canada, in a cookieless mode that does not identify you. If you consent, we may also use Google Analytics 4.
Marketing (optional)
Help us measure whether our advertising works and show relevant ads. Used only with your consent.
| Provider | Purpose |
|---|---|
| Google Ads | Measures which ads lead to a case review request |
| Meta (Facebook, Instagram) | Measures which ads lead to a case review request |
Where possible, these measurements are sent from our own server and only after you consent.
Managing cookies in your browser
You can also block or delete cookies in your browser settings. Blocking strictly necessary cookies may stop parts of the site from working.
Contact
Questions about this policy: support@lastresorty.com